Privacy Policy

Last updated 29 September 2025

This Privacy Policy for VIP Pets Shop Ltd (doing business as Very Important Pets) (the 'Site’, ‘we’, ‘us’, or ‘our’) describes how and why we might collect, store, use, and/or share (‘process’) your information when you use our services (‘Services’), including when you:

Visit our Site at https://veryimportantpets.shop or any site of ours that links to this Privacy Policy
Engage with us in other related ways, including any sales, marketing, or events

For purposes of this Privacy Policy, “you” and “your” mean you as the Services user, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you disagree with our policies and practices, please refrain from using our Services. If you still have any questions or concerns, please get in touch with us at hello@veryimportantpets.shop

SUMMARY OF KEY POINTS

This summary provides key points from our privacy policy. However, you can find more details about any of these topics by clicking the link following each key point or using our table of contents below to see the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about the personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you for security and fraud prevention purposes, and to comply with applicable laws. We may also process your information for other purposes with your consent. We process your data only when we have a valid legal reason. Learn more about how we process your information.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have organisational and technical processes and procedures to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your info safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is to visit https://veryimportantpets.shop/pages/contact or contact us via chat. We will consider and act upon any request in accordance with applicable data protection laws and regulations.

Would you like to learn more about how we use any information we collect? Review the privacy policy in full.

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
9. DO WE COLLECT INFORMATION FROM MINORS?
10. WHAT ARE YOUR PRIVACY RIGHTS?
11. CONTROLS FOR DO-NOT-TRACK FEATURES
12. DO WE MAKE UPDATES TO THIS POLICY?
13. HOW CAN YOU CONTACT US ABOUT THIS POLICY?
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
15. INTERNATIONAL USERS
16. COOKIES DECLARATION

1. WHAT INFORMATION DO WE COLLECT?

The personal information you disclose to us

In Short, we collect personal information that you provide to us.

We collect personal information that you voluntarily provide us when you register on the Services, express an interest in obtaining information about us or our products and Services when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and the Services, your choices, and the products and features you use. The personal information we collect may include the following:

Names
Phone numbers
Email addresses
Usernames
Passwords
Contact Preferences
Contact or authentication data
Billing addresses
Debt/credit card numbers
Street address
County
IP address
Web browser type and version
Operating system
The type of enquiry you are making, including special requirements
The information you provide relating to your enquiry
A list of URLs starting with a referring site, your activity on our Site, and the Site you exit to
Mailing addresses

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment, such as your payment instrument number and the security code associated with it, if you make purchases. All payment data is handled and stored by Shopify and PayPal. You may find their privacy notice link(s) here: https://www.shopify.com/uk/legal/privacy and https://www.paypal.com/uk/legalhub/paypal/privacy-full#personalData.

Social Media Login Data. We may allow you to register with us using your existing social media account details, such as your Facebook, Twitter, or other social media accounts. If you choose to register this way, we will collect the information described in the section ‘HOW DO WE HANDLE YOUR SOCIAL LOGINS?’ below.

All personal information you provide must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short, some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information). However, it may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical details. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Policy Link at #16 below.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).
Device Data. We collect device data, including information about the computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. We collect location data, such as information about your device’s location, which can be precise or imprecise. The amount of information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by turning off your location setting on your device. However, if you opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Brief: We process your information to provide, improve, and administer our Services, communicate with you for security and fraud prevention purposes, and to comply with applicable laws. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user accounts. We may process your information to enable you to create and log in to your account, as well as to maintain the functionality of your account.
To deliver and facilitate the delivery of services to the user. We may process your information to provide you with the requested service.
To respond to user inquiries/offer support to users. We may process your information to respond to your queries and solve any potential issues you might have with the requested service.
To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.
To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
To request feedback. We may process your information when necessary to request feedback and contact you about using our Services.
To send you marketing and promotional communications. We may process the personal information you provide us for marketing purposes, provided it aligns with your marketing preferences. You can opt out of our marketing emails at any time. See ‘WHAT ARE YOUR PRIVACY RIGHTS?’ below.
To deliver targeted advertising to you. We may process your information to develop and display personalised content and advertising tailored to your interests, location, and more. For more information, see our Cookie Policy: https://veryimportantpets.shop/pages/cookies
To protect our Services. We may process your information as part of our efforts to maintain the security and safety of our Services, including fraud monitoring and prevention.
To identify usage trends. We may process information about how you use our Services to understand their usage better, allowing us to improve them.
To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interests, such as to prevent harm or injury.
Providing and managing your account and your access to our Site.
Personalising and tailoring your experience on our Site.
Personalising and tailoring our products and services for you.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with regulations, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

The General Data Protection Regulation (GDPR) and the UK GDPR require us to explain the valid legal bases on which we rely to process your personal information. As such, we may rely on the following legal grounds to process your personal information:

Consent. We may process your information if you have permitted us (i.e. consented) to use your personal data for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request, before entering into a contract with you.
Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests, and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described to:

Send users information about special offers and discounts on our products and services
Develop and display personalised and relevant advertising content for our users
Analyse how our Services are used so we can improve them to engage and retain users
Support our marketing activities
Diagnose problems and/or prevent fraudulent activities
Understand how our users use our products and services so we can improve user experience

Legal Obligations. We may process your information when we believe it is necessary to comply with our legal obligations, such as cooperating with law enforcement bodies or regulatory agencies, exercising or defending our legal rights, or disclosing your information as evidence in litigation in which we are involved.
Vital Interests. We may process your information where it is necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to the safety of any person.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short, we may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties’) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they can only do something with your personal information if we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protecting the data they hold on our behalf and to retaining it for the period we instruct.

The categories of third parties we may share personal information with are as follows:

Ad Networks
Affiliate Marketing Programs
Data Analytics Services
Finance & Accounting Tools
Order Fulfilment Service Providers
Payment Processors
Performance Monitoring Tools
Sales & Marketing Tools
Social Networks
User Account Registration & Authentication Services
Website Hosting Service Providers
Retargeting Platforms
Communication & Collaboration Tools
Cloud Computing Services
AI Platforms

We may also need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
When we use Google Maps Platform APIs, we may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. GPS is accurate to within about 20 meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are weak, such as indoors. This data allows Google Maps to provide directions, but it is not always exact.
Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honour this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.
Other Users. When you share personal information (for example, by posting comments, contributions, or other content to the Services) or otherwise interact with public areas of the Services, such personal information may be viewed by all users and made publicly available outside the Services in perpetuity. If you interact with other users of our Services and register for our Services through a social network (such as Facebook), your contacts on the social network will be able to see your name, profile photo, and descriptions of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our Services, and view your profile.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short, we may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising purposes, including to help manage and display advertisements, tailor advertisements to your interests, or send abandoned shopping cart reminders (depending on your communication preferences). Third parties and service providers use their technology to provide advertising about products and services tailored to your interests, which may appear on our Services or on other websites.

Specific information about how we use these technologies and how you can opt out of certain cookies is outlined in our Cookie Policy.

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short, if you choose to register or log in to our Services using a social media account, we may have access to certain information about you.

Our Services allow you to register and log in using your third-party social media account details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider. Still, it will often include your name, email address, friends list, profile picture, and other information you choose to make public on that social media platform.

We will use the information we receive only for the purposes described in this privacy policy or otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, the use of your personal information by third-party social media providers. We recommend that you review their privacy policy to understand how they collect, use, and share your personal information, as well as how to set your privacy preferences on their sites and apps.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short, we keep your information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a more extended retention period is required or permitted by law (such as tax, accounting, or other legal requirements). This policy does not require us to retain your personal information for longer than the period during which you have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your data has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short, we aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, the transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short, we do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor’s use of the Services. If we learn that personal information from users under 18 years of age has been collected, we will deactivate the account and take reasonable measures to delete such data from our records promptly. If you become aware that we have collected data from children under the age of 18, please get in touch with us at hello@veryimportantpets.shop.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short, in some regions, such as the European Economic Area (EEA), the United Kingdom (UK), and Switzerland, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

You have certain rights under applicable data protection laws in some regions (like the EEA and UK). These may include the right

to request access and obtain a copy of your personal information;
to request rectification or erasure;
to restrict the processing of your personal information; and
if applicable, to data portability.
Not to be subject to automated decision-making.

In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS POLICY?’ below.

We will consider and act upon any request in accordance with applicable data protection laws and regulations.

Suppose you are located in the EEA or UK, and you believe we are unlawfully processing your personal information. In that case, you also have the right to complain to your Member State data protection authority or the UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent anytime by contacting us using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS POLICY?’ below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying ‘STOP’ or ‘UNSUBSCRIBE’ to the SMS messages that we send, or by contacting us using the details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS POLICY?’ below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages necessary for the administration and use of your account, respond to service requests, or for other non-marketing purposes.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Please get in touch with us using the information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some data in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. You can usually set your browser to remove and reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Policy.

If you have questions or concerns about your privacy rights, please email us at hello@veryimportantpets.shop.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers, mobile operating systems, and mobile applications include a Do-Not-Track (‘DNT’) feature or setting that allows you to signal your privacy preference and opt out of having data about your online browsing activities monitored and collected. No uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

12. DO WE MAKE UPDATES TO THIS POLICY?

In short, we will update this policy as necessary to remain compliant with relevant laws.

We reserve the right to update this Privacy Policy from time to time. The updated version will be indicated by an updated ‘Revised’ date, and it will be effective as soon as it becomes accessible. If we make material changes to this privacy policy, we may notify you by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy regularly to stay informed about how we protect your information.

13. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at hello@veryimportantpets.shop or contact us by post at:

VIP Pets Shop Ltd
Data Protection Officer
8 Lombard Road
London SW19 3TZ
United Kingdom

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. Contact us via the form here.

15. INTERNATIONAL USERS

Please note that we may transfer, store and process your personal information outside your country, including the United States. Staff, third-party service providers, and partners in these countries also process your personal information.
Suppose we transfer your personal information out of Europe. In that case, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK, as appropriate, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

16. COOKIES POLICY

You can find out about our Cookie Policy by clicking this link.