FREE next day delivery over £49

AATU Dog & Cat Food

(5 products)

AATU pet food is built around a simple idea: dogs and cats thrive on a high-protein diet made with quality meat or fish. Their grain-free recipes combine 80%+ meat or fish with AATU’s signature Superfood Blend of fruits, vegetables and botanicals—creating a concentrated, nutrient-rich dry kibble that’s inspired by raw feeding, without the mess or fuss.

Each recipe is formulated by AATU’s in-house pet nutritionists and gently cooked using their Low & Slow™ method to help preserve natural flavour and maximise nutrient retention. If you’re looking for high-meat, grain-free dog food or cat food that’s designed to support digestion, skin and coat condition, and everyday vitality, browse the AATU range available online at Very Important Pets Shop.

AATU brand logo

AATU frequently asked questions and answers

What makes AATU different from standard kibble?

AATU is “raw-inspired” dry food made with 80%+ meat or fish plus a purposeful Superfood Blend, and it’s grain-free with no artificial additives.

Is AATU grain free and suitable for sensitive pets?

Yes—AATU recipes are grain-free and designed to be gentle yet nutrient-dense. If your pet has been diagnosed with allergies, always check the full ingredient list.

What is AATU’s Superfood Blend?

It’s a mix of fruits, vegetables, and botanicals chosen for specific nutritional roles—commonly to support digestion, immunity, and skin and coat health—as part of a balanced recipe.

What does “Low & Slow™ cooked” mean?

It refers to a slower, gentler cooking approach intended to preserve natural flavour and nutrients compared with higher-heat processing methods.

How do I transition my dog or cat onto AATU?

Swap gradually over 7–10 days: start with ~25% AATU and increase every few days until you’re feeding 100%. Slow down if stools soften.

Can I mix AATU with wet or raw food?

Yes, many owners feed mixed diets. Keep portions sensible so total daily calories stay balanced, and introduce changes gradually to avoid digestive upset.
105

Compare /4