Alpha Pet Food

With its century-old heritage, Alpha Feeds is a paragon of excellence in the pet food industry. Renowned for its unwavering commitment to quality and nutritional integrity, Alpha has meticulously crafted a range of products that cater to the diverse dietary needs of pets, including dogs, cats, rabbits, guinea pigs, and ferrets. With a championship heritage, this esteemed British brand ensures each product, from puppy kibble to senior dog diets, is formulated with the freshest, locally sourced ingredients, emphasising natural components. Each offering, including those for pets with specific dietary requirements such as wheat-gluten allergies, is a testament to Alpha’s expertise and dedication to enhancing pets’ health and vitality through scientifically balanced feeds.

Born from a founder’s quest for the ideal pet nutrition, Alpha Feeds has evolved dramatically since its inception in a humble garden shed. Now under the umbrella of Cranswick plc, a symbol of modern and sustainable food production, Alpha continues to thrive, infusing traditional values with cutting-edge nutritional science. The brand’s factory, nestled on the Nottinghamshire-Lincolnshire border, stands at the forefront of technological advancement yet maintains its close-knit, familial ethos, sourcing ingredients from local farms to ensure peak freshness and quality. With a seasoned team of nutritionists and a collective passion for excellence, Alpha Feeds promises and delivers on its mission to provide good quality, no-fuss products that meet the rigorous demands of working animals, all at a great value.