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Alpha Pet Food

(10 products)

With its century-old heritage, Alpha Feeds is a paragon of excellence in the pet food industry. Renowned for its unwavering commitment to quality and nutritional integrity, Alpha has meticulously crafted a range of products that cater to the diverse dietary needs of pets, including dogs, cats, rabbits, guinea pigs, and ferrets. With a championship heritage, this esteemed British brand ensures each product, from puppy kibble to senior dog diets, is formulated with the freshest, locally sourced ingredients, emphasising natural components. Each offering, including those for pets with specific dietary requirements such as wheat-gluten allergies, is a testament to Alpha’s expertise and dedication to enhancing pets’ health and vitality through scientifically balanced feeds.

Born from a founder’s quest for the ideal pet nutrition, Alpha Feeds has evolved dramatically since its inception in a humble garden shed. Now under the umbrella of Cranswick plc, a symbol of modern and sustainable food production, Alpha continues to thrive, infusing traditional values with cutting-edge nutritional science. The brand’s factory, nestled on the Nottinghamshire-Lincolnshire border, stands at the forefront of technological advancement yet maintains its close-knit, family ethos, sourcing ingredients from local farms to ensure peak freshness and quality. With a seasoned team of nutritionists and a collective passion for excellence, Alpha Feeds promises and delivers on its mission to provide good quality, no-fuss products that meet the rigorous demands of working animals, all at a great value.


Arden Grange LogoAlpha range of dog food bags

Alpha: Frequently Asked Questions

What is Alpha's recommended feeding guide for working dogs?

When tailoring your dog’s diet with Alpha’s range, consider their energy requirements; dogs with higher activity levels need more protein and oil. Adjust feeding amounts based on your dog’s age, health, and activity. Puppies should eat four times a day, racing dogs need double portions over two meals, and lactating bitches may require up to four meals a day with triple the food amount. Continually adapt to your dog’s needs; even puppies from the same litter can have different requirements.

What is Alpha's mission and ethos in producing dog food for working dogs?

Alpha aims to make world-class nutrition specifically designed for working dogs. Their "no fuss, no drama" philosophy focuses on delivering high-quality products at great prices. With a team of nutritionists crafting tailored recipes, they help working dogs reach their optimum performance while maintaining an independent spirit rooted in their humble beginnings.

How does Alpha ensure the quality and freshness of their ingredients?

By sourcing most meats and cereals locally, Alpha guarantees its ingredients' quality, freshness, and traceability. It then combines these with vitamins and supplements from reputable suppliers, ensuring each product meets high nutritional standards for optimal health benefits.

What types of dog food formulations does Alpha offer, including options for specific dietary needs?

Alpha offers a tailored range of formulations ideal for working dogs in various situations, including:

  • Sensitive
  • Everyday
  • Working Maintenance
  • Grain Free
  • Junior and Sporting
  • Performance
  • Sensitive Extra
  • Sporting Puppy

This range includes grain-free options and specialised recipes for puppies and dogs with dietary sensitivities or allergies.

How does Alpha contribute to environmental sustainability with its packaging?

Alpha cares for the planet by packaging its products in recyclable bags. This eco-friendly approach aligns with their commitment to environmental sustainability while ensuring the packaging remains informative and trustworthy for pet owners.

Why do dog owners trust Alpha, and what makes their packaging stand out?

Dog owners trust Alpha because of their cost-efficient, no-frills recipes featuring British meats and clearly marked protein levels. Over 95% of pet owners find their packaging trustworthy, as it transparently highlights how each formulation benefits working dogs, helping owners make informed choices.

How are Alphas' products tailored to meet the needs of working dogs?

Alpha designs recipes matching working dogs' energy and nutritional requirements. Their packaging details the protein levels and formulation benefits, allowing owners to select the right food to support their dog's performance, whether for maintenance, performance, or specific dietary needs.

Does Alpha offer food suitable for puppies and dogs with special dietary requirements?

Alpha provides the "Sporting Puppy" formulation specifically for growing puppies. They also offer "Sensitive" and "Sensitive Extra" options for dogs with dietary sensitivities or allergies, ensuring that all dogs receive the nutrition they need at different life stages and health conditions.

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